Episodes

How to Optimize for Revenue Expansion (w/ Hana Abaza, Director of Global Marketing at Shopify)

How to Optimize for Revenue Expansion (w/ Hana Abaza, Director of Global Marketing at Shopify)

28:08 | 07.21.2021

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Balancing a Portfolio of Moonshots & Incremental Bets (w/ VPs of Growth: Morgan Brown: Shopify, Hila Qu: GitLab, & Thibault Imbert: GitHub)

Balancing a Portfolio of Moonshots & Incremental Bets (w/ VPs of Growth: Morgan Brown: Shopify, Hila Qu: GitLab, & Thibault Imbert: GitHub)

42:42 | 07.07.2021

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What Good Looks Like After 6 Months for a New Growth Team (W/ Hila Qu, VP of Growth at GitLab and Thibault Imbert, VP of Growth at GitHub)

What Good Looks Like After 6 Months for a New Growth Team (W/ Hila Qu, VP of Growth at GitLab and Thibault Imbert, VP of Growth at GitHub)

46:42 | 06.23.2021

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What a Good First Growth Hire Looks Like (With Hila Qu, VP of Growth at GitLab)

What a Good First Growth Hire Looks Like (With Hila Qu, VP of Growth at GitLab)

33:40 | 06.09.2021

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Why Your Attempts at PLG Aren't Working (With Morgan Brown, VP of Growth at Shopify and Laura Borghesi, VP of Growth at ClassPass))

Why Your Attempts at PLG Aren't Working (With Morgan Brown, VP of Growth at Shopify and Laura Borghesi, VP of Growth at ClassPass))

25:36 | 05.26.2021

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How to Think About Intent Data for Your Marketing & Growth Campaigns (with Kate Athmer, VP of Growth at Bombora)

How to Think About Intent Data for Your Marketing & Growth Campaigns (with Kate Athmer, VP of Growth at Bombora)

24:09 | 05.12.2021

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What's the Difference Between a Growth Product Manager and a Regular Product Manager?

What's the Difference Between a Growth Product Manager and a Regular Product Manager?

07:30 | 04.28.2021

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Growth in Places of Ambiguity (W/ Morgan Brown, VP of Growth at Shopify and Thibault Imbert, VP of Growth at GitHub)

Growth in Places of Ambiguity (W/ Morgan Brown, VP of Growth at Shopify and Thibault Imbert, VP of Growth at GitHub)

42:03 | 04.14.2021

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Getting Back To Fundamentals on an Often Overlooked Growth Channel...Email! (w/ Ilona Abramova, VP of Operations at AppSumo)

Getting Back To Fundamentals on an Often Overlooked Growth Channel...Email! (w/ Ilona Abramova, VP of Operations at AppSumo)

26:11 | 03.17.2021

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What Growth Tactics Look Like In A Two Sided Marketplace: Lessons Learned At Bird (with Declan Bond Schweitzer, VP Growth at Albert)

What Growth Tactics Look Like In A Two Sided Marketplace: Lessons Learned At Bird (with Declan Bond Schweitzer, VP Growth at Albert)

29:08 | 03.03.2021

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How The Growth Role Has Evolved And Will Continue To Do So (With Will Wong, VP Lifecycle at Disney+ & ESPN+)

How The Growth Role Has Evolved And Will Continue To Do So (With Will Wong, VP Lifecycle at Disney+ & ESPN+)

27:13 | 02.17.2021

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How To Build A Product-Led Growth Team From Start To Finish (With Melissa Tan, Growth Leader & Advisor)

How To Build A Product-Led Growth Team From Start To Finish (With Melissa Tan, Growth Leader & Advisor)

28:18 | 02.03.2021

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Balancing A Company's Social Mission With Growth Tactics (With Keya Patel, Director of Product at Headspace)

Balancing A Company's Social Mission With Growth Tactics (With Keya Patel, Director of Product at Headspace)

30:52 | 01.20.2021

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Dissecting A Successful 10x Growth Experiment (With Matt Hurley, Director of Growth At Frase)

Dissecting A Successful 10x Growth Experiment (With Matt Hurley, Director of Growth At Frase)

31:36 | 01.06.2021

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The Crossover Episode: Behind the Scenes with Drift's Podcast Hosts

The Crossover Episode: Behind the Scenes with Drift's Podcast Hosts

28:22 | 12.30.2020

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The Right Questions To Ask Yourself Before Running An Experiment

The Right Questions To Ask Yourself Before Running An Experiment

05:11 | 12.09.2020

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The Transition From B2C Growth (At Pinterest) to B2B (With Wendy Lu, Engineering Manager at Airtable)

The Transition From B2C Growth (At Pinterest) to B2B (With Wendy Lu, Engineering Manager at Airtable)

35:14 | 11.30.2020

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How To Leverage Data Science To Enable Your Org To Run Effective Experiments (With Maura Church, Director of Data Science at Patreon)

How To Leverage Data Science To Enable Your Org To Run Effective Experiments (With Maura Church, Director of Data Science at Patreon)

30:30 | 11.11.2020

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How to Plan, Build, Launch, And Run A Successful Account Based Marketing (ABM) Strategy (With Jon Miller, CPO of Demandbase)

How to Plan, Build, Launch, And Run A Successful Account Based Marketing (ABM) Strategy (With Jon Miller, CPO of Demandbase)

24:49 | 10.28.2020

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What Is The Process Of Transitioning To A Product-Led Growth Model Actually Like? (With Laura Borghesi, VP of Growth at Gympass)

What Is The Process Of Transitioning To A Product-Led Growth Model Actually Like? (With Laura Borghesi, VP of Growth at Gympass)

28:06 | 10.14.2020

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How To Determine Which Growth Channels Are Right For Your Business

How To Determine Which Growth Channels Are Right For Your Business

08:58 | 09.30.2020

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Blitzscaling In The Age Of A Pandemic (With Chris Yeh, Co-author of Blitzscaling)

Blitzscaling In The Age Of A Pandemic (With Chris Yeh, Co-author of Blitzscaling)

30:00 | 09.16.2020

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Product-led SEO: What Is It? Why Should You Care? And How Do You Do It? (With Eli Schwartz, Former Director of Growth & SEO at SurveyMonkey)

Product-led SEO: What Is It? Why Should You Care? And How Do You Do It? (With Eli Schwartz, Former Director of Growth & SEO at SurveyMonkey)

32:17 | 09.02.2020

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What a Great Referral System Looks Like And How To Build One (With Maria Cuasay, Formerly at Lyft)

What a Great Referral System Looks Like And How To Build One (With Maria Cuasay, Formerly at Lyft)

35:12 | 08.05.2020

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How to Beat Facebook With Better Architecture (with Rachel Barge & Kevin Okie of Leap Grow)

How to Beat Facebook With Better Architecture (with Rachel Barge & Kevin Okie of Leap Grow)

40:52 | 08.19.2020

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TV Advertising Is Way More Accessible Than You Think (With Tatari's Philip Inghelbrecht)

TV Advertising Is Way More Accessible Than You Think (With Tatari's Philip Inghelbrecht)

31:59 | 07.22.2020

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Why You Should Write Things Down...Yes, Really (With Leap Grow's Rachel Barge)

Why You Should Write Things Down...Yes, Really (With Leap Grow's Rachel Barge)

28:58 | 07.08.2020

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Why Copywriting Is The Most Underrated Growth Skill And How To Get Better At It (With GrowClass' Sarah Stockdale)

Why Copywriting Is The Most Underrated Growth Skill And How To Get Better At It (With GrowClass' Sarah Stockdale)

34:46 | 06.24.2020

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Building An Authentic Relationship And Community With Your Customers And Fans At Scale (with Shira Levine)

Building An Authentic Relationship And Community With Your Customers And Fans At Scale (with Shira Levine)

29:20 | 06.10.2020

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Being Great At These 5 Things Will Make You An Indispensable Growth Marketer At Any Type of Company (with Embark's Hannah Russin)

Being Great At These 5 Things Will Make You An Indispensable Growth Marketer At Any Type of Company (with Embark's Hannah Russin)

38:09 | 05.20.2020

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Why Your Growth Team Staffing Strategy Matters More Than You Think (With Right Side Up's Tyler Elliston)

Why Your Growth Team Staffing Strategy Matters More Than You Think (With Right Side Up's Tyler Elliston)

26:01 | 05.13.2020

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The Huge Opportunity in Podcasts as a Growth Channel (With Right Side Up's Krystina Rubino)

The Huge Opportunity in Podcasts as a Growth Channel (With Right Side Up's Krystina Rubino)

47:36 | 04.29.2020

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5 Things You & Your Growth Team Should Do Right Now in a COVID-19 World

5 Things You & Your Growth Team Should Do Right Now in a COVID-19 World

07:26 | 04.17.2020

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The Differences and Similarities Between a Product Engineer and a Growth Engineer (With Drift's Alex Melagrano)

The Differences and Similarities Between a Product Engineer and a Growth Engineer (With Drift's Alex Melagrano)

24:32 | 04.01.2020

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A Look Back On The Tech World’s Best Growth Campaigns: The Greatest Hits (With Voiceflow's Emily Lonetto)

A Look Back On The Tech World’s Best Growth Campaigns: The Greatest Hits (With Voiceflow's Emily Lonetto)

33:40 | 03.18.2020

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Why You Shouldn't Hire An Agency For Growth (With Leap Grow's Rachel Barge)

Why You Shouldn't Hire An Agency For Growth (With Leap Grow's Rachel Barge)

36:44 | 03.04.2020

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What Growth Looks Like In China (With Acorn's Hila Qu)

What Growth Looks Like In China (With Acorn's Hila Qu)

35:05 | 02.19.2020

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Leveraging Community As An Accelerator For Growth (With Voiceflow's Emily Lonetto)

Leveraging Community As An Accelerator For Growth (With Voiceflow's Emily Lonetto)

29:21 | 02.05.2020

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Establishing A Growth Team At A Company That's Never Had One (With Acorns' Hila Qu)

Establishing A Growth Team At A Company That's Never Had One (With Acorns' Hila Qu)

27:05 | 01.22.2020

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What Is A Growth Culture & How Do You Build One? (With Datacamp's Weston Stearns)

What Is A Growth Culture & How Do You Build One? (With Datacamp's Weston Stearns)

24:57 | 01.08.2020

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What Role Does SEO Play In Growth & Why Is It Important? (With Drift's Bill King)

What Role Does SEO Play In Growth & Why Is It Important? (With Drift's Bill King)

24:43 | 12.11.2019

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Going Global: When & How To Do It Successfully (With Lucidgrowth's Joe Wilkinson)

Going Global: When & How To Do It Successfully (With Lucidgrowth's Joe Wilkinson)

22:34 | 12.04.2019

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Here's How A Beloved Local Brand Successfully Applied Growth Principles To Retail (With Facebook's Lauryn Isford)

Here's How A Beloved Local Brand Successfully Applied Growth Principles To Retail (With Facebook's Lauryn Isford)

29:39 | 11.26.2019

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How Is Growth Design Different From Product Design? (With Drift's Amanda Yee)

How Is Growth Design Different From Product Design? (With Drift's Amanda Yee)

18:07 | 11.26.2019

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Building a New Use Case to Unlock a Growth Lever (With NationBuilder's Annie Mosbacher and Jason Meer)

Building a New Use Case to Unlock a Growth Lever (With NationBuilder's Annie Mosbacher and Jason Meer)

38:49 | 11.26.2019

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The 8 Most Important Psychological Principles That Growth Teams Should Know (With Growth.Design's Dan Benoni and Louis-Xavier Lavallee)

The 8 Most Important Psychological Principles That Growth Teams Should Know (With Growth.Design's Dan Benoni and Louis-Xavier Lavallee)

37:55 | 11.26.2019

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How To Think About (And Experiment With) Your Pricing With Pendo's Hannah Chaplin

How To Think About (And Experiment With) Your Pricing With Pendo's Hannah Chaplin

30:13 | 11.26.2019

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What Is Product-Led Growth Anyway? (With Product-Led Institute's Wes Bush)

What Is Product-Led Growth Anyway? (With Product-Led Institute's Wes Bush)

16:38 | 09.10.2019

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Building a Growth Process That’s Right for Your Team (and What We Do at Drift)

Building a Growth Process That’s Right for Your Team (and What We Do at Drift)

13:38 | 09.10.2019

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How to Build a Product That Acquires Users (with Strategies from Dropbox, Zoom, Evernote & More)

How to Build a Product That Acquires Users (with Strategies from Dropbox, Zoom, Evernote & More)

15:17 | 09.10.2019

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Using Growth Tactics to Go Downmarket: Lessons From the Trenches (With Gainsight's Travis Kaufman)

Using Growth Tactics to Go Downmarket: Lessons From the Trenches (With Gainsight's Travis Kaufman)

35:07 | 09.10.2019

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How To Set Goals For Your Growth Team

How To Set Goals For Your Growth Team

11:54 | 09.10.2019

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This Framework from Facebook's Darius Contractor is the Secret to Faster Growth

This Framework from Facebook's Darius Contractor is the Secret to Faster Growth

15:42 | 09.10.2019

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The Best, Most Contextual Acquisition Campaign I’ve Ever Seen (With Nextdoor's Dan Laufer)

The Best, Most Contextual Acquisition Campaign I’ve Ever Seen (With Nextdoor's Dan Laufer)

19:28 | 09.10.2019

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28 Days To Get People Hooked: How Adobe Thinks About Activation (With Creative Cloud's Thibault Imbert)

28 Days To Get People Hooked: How Adobe Thinks About Activation (With Creative Cloud's Thibault Imbert)

26:21 | 09.10.2019

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How To Think About, Set & Track Product Metrics (Plus The Biggest Pitfalls To Avoid) with Reforge's Dan Wolchonok

How To Think About, Set & Track Product Metrics (Plus The Biggest Pitfalls To Avoid) with Reforge's Dan Wolchonok

30:27 | 09.10.2019

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Is This The Future Of Personalization? (With Crystal's Greg Skloot)

Is This The Future Of Personalization? (With Crystal's Greg Skloot)

18:13 | 09.10.2019

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How We Think About Product Testing At Drift With Vignesh Mohankumar

How We Think About Product Testing At Drift With Vignesh Mohankumar

17:37 | 09.10.2019

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A/B Testing & Bayesian Statistics with Intellimize's Guy Yalif

A/B Testing & Bayesian Statistics with Intellimize's Guy Yalif

24:22 | 09.10.2019

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How to Approach Experimentation: Bite-sized Changes vs. Big Swings

How to Approach Experimentation: Bite-sized Changes vs. Big Swings

08:26 | 09.10.2019

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How To Scale Data Teams The Right Way with Indigo's Lauren Moores

How To Scale Data Teams The Right Way with Indigo's Lauren Moores

24:48 | 09.10.2019

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When & How to Make Your First Growth Hire (With Drift's Guillaume Cabane)

When & How to Make Your First Growth Hire (With Drift's Guillaume Cabane)

22:35 | 09.10.2019

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The Most Remarkable Product Onboarding I've Ever Seen

The Most Remarkable Product Onboarding I've Ever Seen

17:03 | 09.10.2019

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How to Spend 10X Less But Do 10X More. Drift’s Mad Scientist & VP of Growth Guillaume Cabane Weighs In On Must-Have Tools.

How to Spend 10X Less But Do 10X More. Drift’s Mad Scientist & VP of Growth Guillaume Cabane Weighs In On Must-Have Tools.

16:29 | 09.10.2019

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The #1 Thing You Need to Make Your Experiments Successful

The #1 Thing You Need to Make Your Experiments Successful

08:58 | 09.10.2019

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How to Pick, Plan and Execute a Growth Experiment So You Can 10X Product Activations

How to Pick, Plan and Execute a Growth Experiment So You Can 10X Product Activations

10:01 | 09.10.2019

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Choosing the Metric that Matters, Pirate Metrics & Mapping Your Funnel

Choosing the Metric that Matters, Pirate Metrics & Mapping Your Funnel

08:27 | 09.10.2019

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