Episode Thumbnail
Episode 37  |  47:36 min

The Huge Opportunity in Podcasts as a Growth Channel (With Right Side Up's Krystina Rubino)

Episode 37  |  47:36 min  |  04.29.2020

The Huge Opportunity in Podcasts as a Growth Channel (With Right Side Up's Krystina Rubino)

00:00
00:00
This is a podcast episode titled, The Huge Opportunity in Podcasts as a Growth Channel (With Right Side Up's Krystina Rubino). The summary for this episode is: Most brands run podcasts to build their reach...Krystina Rubino (Head of Offline Growth) builds reach for brands using podcasts. In this episode, we get meta and talk all about investing in podcasts as an advertising and growth channel. We cover what good looks like, what type of investment you should consider, when it's time to invest, and so much more. Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends! You can connect with Matt on Twitter: @MattBilotti @HYPERGROWTH_pod
Takeaway 1 | 00:36 MIN
Creative outcomes w/ podcast ads
Takeaway 2 | 00:48 MIN
Podcast advertising is still nascent medium
Most brands run podcasts to build their reach...Krystina Rubino (Head of Offline Growth) builds reach for brands using podcasts. In this episode, we get meta and talk all about investing in podcasts as an advertising and growth channel. We cover what good looks like, what type of investment you should consider, when it's time to invest, and so much more. Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends! You can connect with Matt on Twitter: @MattBilotti @HYPERGROWTH_pod

More Episodes

Why Your Attempts At PLG Aren't Working (With Morgan Brown, VP of Growth at Shopify and Laura Borghesi, VP of Growth at ClassPass))

How to Think About Intent Data for Your Marketing & Growth Campaigns (with Kate Athmer, VP of Growth at Bombora)

What's The Difference Between a Growth Product Manager and a Regular Product Manager?

Growth in Places of Ambiguity (W/ Morgan Brown, VP of Growth at Shopify and Thibault Imbert, VP of Growth at GitHub)

Getting Back To Fundamentals on an Often Overlooked Growth Channel...Email! (w/ Ilona Abramova, VP of Operations at AppSumo)

What Growth Tactics Look Like In A Two Sided Marketplace: Lessons Learned At Bird (with Declan Bond Schweitzer, VP Growth at Albert)