Episode Thumbnail
Episode 44  |  40:52 min

How to Beat Facebook With Better Architecture (with Rachel Barge & Kevin Okie of Leap Grow)

Episode 44  |  40:52 min  |  08.19.2020

How to Beat Facebook With Better Architecture (with Rachel Barge & Kevin Okie of Leap Grow)

00:00
00:00
This is a podcast episode titled, How to Beat Facebook With Better Architecture (with Rachel Barge & Kevin Okie of Leap Grow). The summary for this episode is: There is a strategy that consistently beats Facebook's advertising platform at its own game. What sounds like "just another hack" is instead both a better philosophy and framework that enables you to consistently outperform your existing digital ad strategies. In this episode, Matt welcome's back Rachel Barge (Founder & Growth Marketer at Leap Grow) alongside her partner in crime for digital advertising, Kevin Okie (Founder & Growth Marketer at Wyvern9). They talk all about their approach, called granularity, and talk you through exactly how to execute it on your own. Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends! You can connect with Matt and Rachel on Twitter: @MattBilotti, @rachelbarge, & @HYPERGROWTH_pod
There is a strategy that consistently beats Facebook's advertising platform at its own game. What sounds like "just another hack" is instead both a better philosophy and framework that enables you to consistently outperform your existing digital ad strategies. In this episode, Matt welcome's back Rachel Barge (Founder & Growth Marketer at Leap Grow) alongside her partner in crime for digital advertising, Kevin Okie (Founder & Growth Marketer at Wyvern9). They talk all about their approach, called granularity, and talk you through exactly how to execute it on your own. Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends! You can connect with Matt and Rachel on Twitter: @MattBilotti, @rachelbarge, & @HYPERGROWTH_pod

More Episodes

Building a Startups Program (w/ Brianne Kimmel, Founder & Manager Partner of Worklife Ventures)

Leveraging Your Network as a Growth Channel (w/ Kris Rudeegraap, CEO and Co-Founder of Sendoso)

The Do's and Don'ts of Building Products on Top of Existing Ecosystems (w/ Ankith Harathi of Macro)

Learning GitHub’s Approach to Implementing Product Qualified Leads (w/ Thibault Imbert & Morgane Palomares of GitHub)

How to Optimize for Revenue Expansion (w/ Hana Abaza, Director of Global Marketing at Shopify)

Balancing a Portfolio of Moonshots & Incremental Bets (w/ VPs of Growth: Morgan Brown: Shopify, Hila Qu: GitLab, & Thibault Imbert: GitHub)