The First 8 Activities to Do with Your Growth Team in 2022

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This is a podcast episode titled, The First 8 Activities to Do with Your Growth Team in 2022. The summary for this episode is: <p>New year, new growth strategy? It doesn't have to be. </p><p><br></p><p>In the first episode of 2022, Matt shares his eight tips for executing a strong growth strategy in the new year. Hint: It doesn't involve reinventing the wheel.</p><p><br></p><p>Like this episode? Be sure to subscribe, leave a ⭐️⭐️⭐️⭐️⭐️⭐️&nbsp; review, and share the pod with your friends! You can connect with Matt on Twitter at @MattBilotti and the Drift Podcast Network at @DriftPodcasts.</p>
Reassess your current priorities
00:54 MIN
Can you supercharge for your main channels?
00:33 MIN
Bet on community
00:51 MIN

Matt Bilotti: Hello, and welcome to The Growth podcast. I am your host, Matt Bilotti, and today we are doing a solo episode and I'm going to talk through the eight things that you need to do before we head into the new year or in the start of the new year. So the eight things to do with your growth team in 2022. So the first is I recommend doing a major retro of the big initiatives that you did last year. So set aside a few hours for you and your team, if you have an office location or people are co- located in a certain geography. Maybe do it as an in- person, half day thing. But breakdown what did we set out to do? So you could do it for the major initiatives that you had last year. What did we set out to do? What happened along the way? What were the results? What did we do with the results? What could we have done differently? And what learnings will we take with us next year? So if you don't usually do a retro for each of your major experiments, I would do that per experiment. If you already do retros for your big experiments, then do that as a zoom out. Like do it as a zoom out of," What did we set out to do last year?"" Well, we set out to focus on activation. Right?" And break down that sort of macro approach that you had. And then two additional things that I think are just fun conversations to have with your team are around, what was your big surprise of last year? So something that maybe there was low confidence that you thought it would work, or maybe you thought it would only have a small impact. So what was the biggest surprise that everybody on the team had for something that did work and worked really well? And then the biggest let down. What was something that everyone was super confident about that didn't really work? And you maybe tease apart why it didn't work and where you can readjust your expectations moving forward. All right. The second thing I'm going to recommend is look at your partnerships that you have going on. Start with internal and then do externally. And by internally I mean, look at the teams that you're working with across your company. The sales team, the marketing teams, specific content teams, the product teams, whoever they might be. Assess who are you working well with today, who are you not really working with. Where is there an opportunity to partner up and do even more leverage resources from another part of the business? Maybe it's a data team, or an operations team, or a customer success team. You could treat the customer success team as an experiment channel. So look at what they're doing today and say," How can we drive an experiment with the process that they have today?" And you do the same thing with support and sales. So look at those internal teams and say," What are we doing today? How can we extend our partnerships there and do even more?" And then look externally. Look at other people maybe adjacent to your market or things that would be a supplement to your product or service, something that could add on. See what's out there. See where you can have a 1 + 1= 3 situation, where you partner with them and you co- offer your services, or you do discounting, or cross- selling, or whatever it might be. Partnership opportunities is a big thing that I would look at as well. The next big thing is reassess your current priorities. So at the highest level, how are you structuring the teams? What are the teams going after? Are they going after monetization? Are they going after attention? What is the priority order of those things? Do you still agree with the order in which you're operating? The start of the year is a good time to reassess those big rocks and the things that your teams are focusing on. I would also ask yourself," Has something happened this past year that is relevant to your priorities moving to forward? Have there been big market swings? Are there new channels? Has the constant resurgence of COVID done things to your market? Are there ways that you can work with that, work around it? Are there strategic shifts within your company that open up new opportunities?" These are the types of questions I would ask around your priorities rather than just kind of blindly rolling them over into the following year. The next is reassess your measurement system. So how are you actually tracking data? How are you collecting qualitative data? How are you collecting and analyzing quantitative data? Are the ways that you're measuring today actually servicing you in the ways that you need? Are they helping you answer questions? Look at the data, analysts, processes that you have and the system that you're maintaining and spending time on and saying," Do we still need to keep doing this? Are we getting a lot of value from it or not?" All right. So the fifth thing I'm going to recommend is asking yourself, do your existing channels have more white space in them? Can they be super charged? Or is your main channel through SEO? Is there a lot of more that you can do there? It's a good opportunity to look at the things that maybe you felt have been maxed out, that, again, with the number four, maybe things have changed and leaves additional white space for you to do more and do new things there. So just look at the things that are working really well and just say," Is there an opportunity to do more here now that some time has passed?" Number six is reassess your growth systems, your experiment systems, your process systems. How are you figuring out what to do next? How are you generating ideas? How are you and your teams executing? What is your process for measuring? What's your process for prioritizing? Look at the operating system that you have and see if there's any opportunity to tweak it, improve it, double down on parts of it, remove parts of it that maybe add burden to the team members, or maybe look for gaps where things are missed today. Number seven, I talked about this one in the NFT podcast that I did the other day, growth lessons from the world of NFTs. And number seven is, can you make a bet on community? The world of Web 3 and crypto and all that. They're really growing in the ways that they are through community. So I'd ask," Is there a place where your customer type or target accounts, is there a place where those people are hanging out today or where they're gathering, where they're sharing information? If not, is there a way for you to be the arbiter of that? Can you create those connections? Can you create a space for those people to connect and have that grow organically from there?" I think that that is one of the biggest opportunities that any type of company has, whether it's B2B, B2C, direct to consumer. Can you bring people together around the type of problem sets that you solve for and get some organic growth going? Because I think the community and the brand awareness and all that is really, really making a resurgence in the coming years. And then the last number eight is, think about personal goals. If you're the leader of the team, work with your team members and set the goals for each of the individuals on your team. This is a self assessment look at, what do I want to learn? Do I want to be responsible for one really big win next year? Do I want to get better at idea generation? Do I want to get better at analyzing data? Just spend some time, the same way that you think about the experiments for the actual tactics of what you're doing. Spend some time mapping out some experiments for your own systems and if you want to get better with creative stuff, create a process where you booked an hour once a week and you sit down and you generate ideas. Or you look at competitors or people in the market and see what they're doing. Look at yourself, say," What do I want to learn? What is my growth priority for next year?" And then set up your own experimentation and processes around making that happen. All right. I think that was a relatively quick episode. Probably a little under 10 minutes here. Thank you so much for listening. I super appreciate it. There are many, many, many other great episodes with incredible experts and guests. So go ahead and check those out. If you like this, hit the subscribe button. We have some amazing content coming next year. Thank you for spending your time listening to this podcast. I know there's so many things you could be working on, doing, listening to, watching, whatever it might be spending it here and that matters a lot. If you are a fan, I would love a review, a written review on your favorite podcast review system app. And then I think that's all for today. My email is matt @ drift. com. If you got any feedback, questions, comments, whatever it might be, I am more than happy to hear it. And with that, I will sign off. Have a good one and I'll catch you on the next episode.

DESCRIPTION

New year, new growth strategy? It doesn't have to be.

In the first episode of 2022, Matt shares his eight tips for executing a strong growth strategy in the new year. Hint: It doesn't involve reinventing the wheel.

The Tips:

  • (0:22) Number 1: Do a major retro of what you did in 2021
  • (1:45) Number 2: Look at your partnerships both internally and externally
  • (2:59) Number 3: Reassess your current priorities
  • (3:51) Number 4: Reassess your measurement system
  • (4:16) Number 5: Can you supercharge for your main channels?
  • (4:50) Number 6: Reassess your growth systems
  • (5:19) Number 7: Bet on community
  • (6:17) Number 8: Think about your personal goals

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