Going Global: When & How To Do It Successfully (With Lucidgrowth's Joe Wilkinson)
This is a podcast episode titled, Going Global: When & How To Do It Successfully (With Lucidgrowth's Joe Wilkinson). The summary for this episode is: Scaling internationally is a common vision for any sized software organization. When and how to go global is not always as clear of a path. Join Matt in a discussion with Joe Wilkinson (Lucidchart's Director of Growth) where they discuss exploring target markets and metrics, localization, the competition, reacting to unpredictable outcomes, and solving for the unknowns.