Going Global: When & How To Do It Successfully (With Lucidgrowth's Joe Wilkinson)

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This is a podcast episode titled, Going Global: When & How To Do It Successfully (With Lucidgrowth's Joe Wilkinson). The summary for this episode is: Scaling internationally is a common vision for any sized software organization. When and how to go global is not always as clear of a path. Join Matt in a discussion with Joe Wilkinson (Lucidchart's Director of Growth) where they discuss exploring target markets and metrics, localization, the competition, reacting to unpredictable outcomes, and solving for the unknowns.

DESCRIPTION

Scaling internationally is a common vision for any sized software organization. When and how to go global is not always as clear of a path. Join Matt in a discussion with Joe Wilkinson (Lucidchart's Director of Growth) where they discuss exploring target markets and metrics, localization, the competition, reacting to unpredictable outcomes, and solving for the unknowns.