Drift

While the fundamentals of writing code remain the same for an engineer, whether on product or growth are going to remain the same, the approach and cadence of work between the two definitely has differences. Matt is joined by Alex Melagrano, who switched from traditional product engineering to growth engineering at Drift about a month ago. Tune in to learn all about his learnings during that journey. Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends! You can connect with Matt on Twitter: @MattBilotti @HYPERGROWTH_pod

The Differences and Similarities Between a Product Engineer and a Growth Engineer (With Drift's Alex Melagrano)

Startup programs are becoming more and more popular in SaaS, but they aren't always thought of from the perspective of a growth strategy, and because of that, they're not always used and measured to their maximum potential. Brianne Kimmel built out the startups program at Zendesk before founding Worklife Ventures. In this episode, she and Matt Bilotti, who manages Drift's startup program, debunk the myths surrounding the programs, discuss what makes a good startup program good, and how you should align your program to take the weight OFF of your sales team. Whether your company has an existing startup program, or is thinking of starting one, this episode is a must listen. Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends! You can connect with Matt Bilotti on Twitter at @MattBilotti, @briannekimmel, and @DriftPodcasts

Startup programs are becoming more and more popular in SaaS, but they aren't always thought of from the perspective of a growth strategy, and because of that, they're not always used and measured to their maximum potential. Brianne Kimmel built out the startups program at Zendesk before founding Worklife Ventures. In this episode, she and Matt Bilotti, who manages Drift's startup program, debunk the myths surrounding the programs, discuss what makes a good startup program good, and how you should align your program to take the weight OFF of your sales team. Whether your company has an existing startup program, or is thinking of starting one, this episode is a must listen.


Building a Startups Program (w/ Brianne Kimmel, Founder & Manager Partner of Worklife Ventures)

Building a Startups (w/ Brianne Kimmel, Worklife Ventures)

Most companies have 5-15 advisors. But Sendoso...they've got hundreds! In this episode, Kris Rudeegraap, the CEO and co-founder of Sendoso, explains why he chose to have so many advisors, why they're all equity advisors, how he leverages them as a growth channel, and how he manages such a large network. Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends! You can connect with Matt and Kris on Twitter at @MattBilotti, @rudeegraap, and @DriftPodcasts

Kris Rudeegraap

CEO & Co-Founder, Sendoso

Most companies have 5-15 advisors. But Sendoso...they've got hundreds! In this episode, Kris Rudeegraap, the CEO and co-founder of Sendoso, explains why he chose to have so many advisors, why they're all equity advisors, how he leverages them as a growth channel, and how he manages such a large network.


Leveraging Your Network as a Growth Channel (w/ Kris Rudeegraap, CEO and Co-Founder of Sendoso)

Leveraging Your Network as a Growth Channel (w/ Kris Rudeegraap from Sendoso)

Have you ever tried to grow your product's user base through the system of another product? What about build your product from scratch on top of another product's ecosystem? Ankith Harathi did both with his two products, Marlo and Macro. In this episode, Matt and Ankith discuss what that process looked like, growth clusters, optimizing for feedback, and the three core decisions Ankith and his co-founder, John Keck, made that turned Macro into a conversation topic at the start of all meetings. Like this episode? Be sure to subscribe, leave a ⭐️⭐️⭐️⭐️⭐️⭐️&nbsp; review, and share the pod with your friends! You can connect with Matt Bilotti, Lindsay Craig and Morgan Brown on Twitter at @MattBilotti, @_LindsayCraig, @morganb, and @DriftPodcasts

Ankith Harathi

CEO & Co-Founder, Macro

Have you ever tried to grow your product's user base through the system of another product? What about build your product from scratch on top of another product's ecosystem? Ankith Harathi did both with his two products, Marlo and Macro.


The Do's and Don'ts of Building Products on Top of Existing Ecosystems (w/ Ankith Harathi of Macro)

The Do's and Don'ts of Building on Top of Existing Ecosystems (w/ Ankith Harathi of Macro)

Have you ever tried to grow your product's user base through the system of another product? What about build your product from scratch on top of another product's ecosystem? Ankith Harathi did both with his two products, Marlo and Macro. In this episode, Matt and Ankith discuss what that process looked like, growth clusters, optimizing for feedback, and the three core decisions Ankith and his co-founder, John Keck, made that turned Macro into a conversation topic at the start of all meetings. Like this episode? Be sure to subscribe, leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review, and share the pod with your friends! You can connect with Matt Bilotti, Lindsay Craig and Morgan Brown on Twitter at @MattBilotti, @_LindsayCraig, @morganb, and @DriftPodcasts


What the heck is a PQL? And how is one of the best tech companies out there implementing it? While it stands for product qualified lead, what that actually means is a little different for every company. In this episode, VP of Growth Thibault Imbert and senior director of revenue marketing, Morgan Palomares, of GitHub, explain how they define a product qualified lead, how they are implementing the mindset and workflows at Github, and how they plan to measure success. Like this episode? Be sure to subscribe, leave a ⭐️⭐️⭐️⭐️⭐️⭐️&nbsp; review, and share the pod with your friends! You can connect with Matt Bilotti, and Thibault Imbert on Twitter at @MattBilotti, @thibault_imbert, and @DriftPodcasts, and Morgan Palomares on LinkedIn

Thibault Imbert

VP of Growth, GitHub

Morgane Palomares

Senior Director Revenue Marketing, GitHub

What the heck is a PQL? And how is one of the best tech companies out there implementing it? While it stands for product qualified lead, what that actually means is a little different for every company. In this episode, VP of Growth Thibault Imbert and senior director of revenue marketing, Morgane Palomares, of GitHub, explain how they define a product qualified lead, how they are implementing the mindset and workflows at Github, and how they plan to measure success.


Learning GitHub’s Approach to Implementing Product Qualified Leads (w/ Thibault Imbert & Morgane Palomares of GitHub)

Learning GitHub’s Approach to Implementing Product Qualified Leads (w/ Thibault Imbert & Morgane Panda)

What the heck is a PQL? And how is one of the best tech companies out there implementing it? While it stands for product qualified lead, what that actually means is a little different for every company. In this episode, VP of Growth Thibault Imbert and senior director of revenue marketing, Morgan Palomares, of GitHub, explain how they define a product qualified lead, how they are implementing the mindset and workflows at Github, and how they plan to measure success.


We've covered tons of different channels, tactics, and strategies on this podcast. Revenue expansion (how to think about it, optimize for it, strategize around it) is something we haven't covered yet. In this episode, we're joined by Hana Abaza, Director of Global Marketing at Shopify, who shares tons of insights, examples, and advice for how you can drive expansion revenue, too. Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends! You can connect with Matt Bilotti, and Hana Abaza on Twitter at @MattBilotti, @hanaAbaza, and @DriftPodcasts

Hana Abaza

Director of Global Marketing

We've covered tons of different channels, tactics, and strategies on this podcast. Revenue expansion (how to think about it, optimize for it, strategize around it) is something we haven't covered yet. In this episode, we're joined by Hana Abaza, Director of Global Marketing at Shopify, who shares tons of insights, examples, and advice for how you can drive expansion revenue, too.

Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends! You can connect with Matt Bilotti, and Hana Abaza on Twitter at @MattBilotti, @hanaAbaza, and @DriftPodcasts


How to Optimize for Revenue Expansion (w/ Hana Abaza, Director of Global Marketing at Shopify)

How to Optimize For Revenue Expansion (w/ Hana Abaza, Director of Global Marketing at Shopify)

Striking the right balance between incremental improvements and big, channel or market-shifting bets on a growth team is critical. In this episode, we talk through how three growth legends think about striking this balance, what good looks like, what systems they use, how team size and structure alters their approach, and what they do if their team is falling off track. The folks in this episode were all guests multiple times before on the podcast: Morgan Brown, VP of Growth at Shopify Hila Qu, VP of Growth at GitLab, and Thibault Imbert, VP of Growth at GitHub. Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends! You can connect with Matt Bilotti, Morgan Brown, Hila Qu, and Thibault Imbert on Twitter at @MattBilotti, @morganb, @hilaqu, @thibault_imbert, and @DriftPodcasts

Striking the right balance between incremental improvements and big, channel or market-shifting bets on a growth team is critical. In this episode, we talk through how three growth legends think about striking this balance, what good looks like, what systems they use, how team size and structure alters their approach, and what they do if their team is falling off track. The folks in this episode were all guests multiple times before on the podcast: Morgan Brown, VP of Growth at Shopify Hila Qu, VP of Growth at GitLab, and Thibault Imbert, VP of Growth at GitHub.

Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends! You can connect with Matt Bilotti, Morgan Brown, Hila Qu, and Thibault Imbert on Twitter at @MattBilotti, @morganb, @hilaqu, @thibault_imbert, and @DriftPodcasts


Balancing a Portfolio of Moonshots & Incremental Bets (w/ VPs of Growth: Morgan Brown: Shopify, Hila Qu: GitLab, & Thibault Imbert: GitHub)

Balancing A Portfolio Moonshots & Incremental Bets (w/ VPs of Growth: Morgan Brown [Shopify], Hila Qu [GitLab], & Thibault Imbert [GitHub])

What is growth and growth marketing anyway? This is the podcast where we figure it all out together. On Growth, hosted by Drift’s Matt Bilotti, each episode is a deep dive into a specific growth tactic, strategy, or approach. Together, we'll learn via exclusive interviews with top growth experts on topics such as how to run and optimize experiments, test out new channels, build onboarding that works, and so much more. Catch a new episode of Growth every other Wednesday right here.

Growth with Matt Bilotti

The Differences and Similarities Between a Product Engineer and a Growth Engineer (With Drift's Alex Melagrano)

The Differences and Similarities Between a Product Engineer and a Growth Engineer (With Drift's Alex Melagrano)

More Episodes

Building a Startups Program (w/ Brianne Kimmel, Founder & Manager Partner of Worklife Ventures)

Leveraging Your Network as a Growth Channel (w/ Kris Rudeegraap, CEO and Co-Founder of Sendoso)

The Do's and Don'ts of Building Products on Top of Existing Ecosystems (w/ Ankith Harathi of Macro)

Learning GitHub’s Approach to Implementing Product Qualified Leads (w/ Thibault Imbert & Morgane Palomares of GitHub)

How to Optimize for Revenue Expansion (w/ Hana Abaza, Director of Global Marketing at Shopify)

Balancing a Portfolio of Moonshots & Incremental Bets (w/ VPs of Growth: Morgan Brown: Shopify, Hila Qu: GitLab, & Thibault Imbert: GitHub)