Drift

While the fundamentals of writing code remain the same for an engineer, whether on product or growth are going to remain the same, the approach and cadence of work between the two definitely has differences. Matt is joined by Alex Melagrano, who switched from traditional product engineering to growth engineering at Drift about a month ago. Tune in to learn all about his learnings during that journey. Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends! You can connect with Matt on Twitter: @MattBilotti @HYPERGROWTH_pod

The Differences and Similarities Between a Product Engineer and a Growth Engineer (With Drift's Alex Melagrano)

The very first growth hire on any team is an absolutely critical one. In this episode, Hila (VP of Growth at GitLab) and Matt break down how you should approach that first hire from a focus, skill set, seniority, and structure standpoint. Lots of insights from this conversation both for the folks doing the hiring and the ones trying to be that first hire. Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends! You can connect with Matt and Hila on Twitter @MattBilotti @HilaQu @HYPERGROWTH_pod

The very first growth hire on any team is an absolutely critical one. In this episode, Hila (VP of Growth at GitLab) and Matt break down how you should approach that first hire from a focus, skill set, seniority, and structure standpoint. Lots of insights from this conversation both for the folks doing the hiring and the ones trying to be that first hire.

Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends! You can connect with Matt and Hila on Twitter @MattBilotti @HilaQu @HYPERGROWTH_pod


What A Good First Growth Hire Looks Like (With Hila Qu, VP of Growth at GitLab)

Many see Product Led Growth (PLG) as a sure-ticket to growth. But often times, it doesn't work out. With two industry leaders, Morgan Brown (VP of Growth at Shopify) &amp; Laura Borghesi (VP of Growth at ClassPass), we talk all about when PLG works, when it doesn't, and how you can up your chances of success. Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends! You can connect with Matt Bilotti, Morgan Brown, and Laura Borghesi on Twitter at @MattBilotti, @morganb, @missborga, and @DriftPodcasts

Many see Product Led Growth (PLG) as a sure-ticket to growth. But often times, it doesn't work out. With two industry leaders, Morgan Brown (VP of Growth at Shopify) & Laura Borghesi (VP of Growth at ClassPass), we talk all about when PLG works, when it doesn't, and how you can up your chances of success.

Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends! You can connect with Matt Bilotti, Morgan Brown, and Laura Borghesi on Twitter at @MattBilotti, @morganb, @missborga, and @DriftPodcasts


Why Your Attempts At PLG Aren't Working (With Morgan Brown, VP of Growth at Shopify and Laura Borghesi, VP of Growth at ClassPass))

Data has always been a tool in the growth/marketing toolkit. In the last few years, intent data has become a more and more popular set of information to leverage to drive better results. In this episode, Matt chats with Kate Athmer, VP of Growth at Bombora, about how teams should think about intent data, mistakes she often sees, and other tips and tricks on how to leverage it. Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends! You can connect with Matt Bilotti on Twitter at @MattBilotti and @DriftPodcasts

Data has always been a tool in the growth/marketing toolkit. In the last few years, intent data has become a more and more popular set of information to leverage to drive better results. In this episode, Matt chats with Kate Athmer, VP of Growth at Bombora, about how teams should think about intent data, mistakes she often sees, and other tips and tricks on how to leverage it. 


How to Think About Intent Data for Your Marketing & Growth Campaigns (with Kate Athmer, VP of Growth at Bombora)

This is a question I hear all the time. In this episode, I break down some of the ownership, skill set, and strategic differences between operating in a growth-focused product manager role vs. a classic product management role on a product team. Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends! You can connect with Matt Bilotti on Twitter at @MattBilotti and @DriftPodcasts

This is a question I hear all the time. In this episode, I break down some of the ownership, skill set, and strategic differences between operating in a growth-focused product manager role vs. a classic product management role on a product team. 


What's The Difference Between a Growth Product Manager and a Regular Product Manager?

Joined by two of the most well respected folks in the growth space, this episode is an honest take on how even the best make progress in situations of high ambiguity. There's a strong narrative that exists that drives people to focus too much having perfect data to make decisions, building an explicit system before getting started with growth, and so much more. In this episode, Morgan Brown (VP of Growth at Shopify + Author of Hacking Growth), Thibault Imbert (VP of Growth at Github and most recently was Director of Growth at Adobe for 4 years), and Matt give listeners a look into how to cut through the noise of a perfect system and find ways to make an impact. And how it's okay when things get a bit messy. Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends! You can connect with Matt Bilotti, Morgan Brown, and Thibault Imbert on Twitter at @MattBilotti, @morganb, @thibault_imbert, and @DriftPodcasts

Joined by two of the most well respected folks in the growth space, this episode is an honest take on how even the best make progress in situations of high ambiguity. There's a strong narrative that exists that drives people to focus too much having perfect data to make decisions, building an explicit system before getting started with growth, and so much more. In this episode, Morgan Brown (VP of Growth at Shopify + Author of Hacking Growth), Thibault Imbert (VP of Growth at Github and most recently was Director of Growth at Adobe for 4 years), and Matt give listeners a look into how to cut through the noise of a perfect system and find ways to make an impact. And how it's okay when things get a bit messy. Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends! You can connect with Matt Bilotti, Morgan Brown, and Thibault Imbert on Twitter at @MattBilotti, @morganb, @thibault_imbert, and @HYPERGROWTH_pod


Growth in Places of Ambiguity (W/ Morgan Brown, VP of Growth at Shopify and Thibault Imbert, VP of Growth at GitHub)

Email. Decades after showing up as a core channel for brands and companies to communicate with leads and customers, it been making a bit of a resurgence lately as a growth channel. While (basically) every company does email in some way, and it's always been important, we're seeing companies and individuals build huge followings via newsletters (and even becoming acquisition targets as a result). In this episode Ilona Abramova, VP of Operations at AppSumo, breaks down the fundamentals around email: how to approach it, what works, and what doesn't. Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends! You can connect with Matt Bilotti and Ilona Abramova on Twitter at @MattBilotti &amp; @DriftPodcasts

Email. Decades after showing up as a core channel for brands and companies to communicate with leads and customers, it been making a bit of a resurgence lately as a growth channel. While (basically) every company does email in some way, and it's always been important, we're seeing companies and individuals build huge followings via newsletters (and even becoming acquisition targets as a result). In this episode Ilona Abramova, VP of Operations at AppSumo, breaks down the fundamentals around email: how to approach it, what works, and what doesn't. 


Getting Back To Fundamentals on an Often Overlooked Growth Channel...Email! (w/ Ilona Abramova, VP of Operations at AppSumo)

What is growth and growth marketing anyway? This is the podcast where we figure it all out together. On Growth, hosted by Drift’s Matt Bilotti, each episode is a deep dive into a specific growth tactic, strategy, or approach. Together, we'll learn via exclusive interviews with top growth experts on topics such as how to run and optimize experiments, test out new channels, build onboarding that works, and so much more. Catch a new episode of Growth every other Wednesday right here.

Growth with Matt Bilotti

The Differences and Similarities Between a Product Engineer and a Growth Engineer (With Drift's Alex Melagrano)

The Differences and Similarities Between a Product Engineer and a Growth Engineer (With Drift's Alex Melagrano)

More Episodes

What A Good First Growth Hire Looks Like (With Hila Qu, VP of Growth at GitLab)

Why Your Attempts At PLG Aren't Working (With Morgan Brown, VP of Growth at Shopify and Laura Borghesi, VP of Growth at ClassPass))

How to Think About Intent Data for Your Marketing & Growth Campaigns (with Kate Athmer, VP of Growth at Bombora)

What's The Difference Between a Growth Product Manager and a Regular Product Manager?

Growth in Places of Ambiguity (W/ Morgan Brown, VP of Growth at Shopify and Thibault Imbert, VP of Growth at GitHub)

Getting Back To Fundamentals on an Often Overlooked Growth Channel...Email! (w/ Ilona Abramova, VP of Operations at AppSumo)