When & How to Make Your First Growth Hire (With Drift's Guillaume Cabane)

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This is a podcast episode titled, When & How to Make Your First Growth Hire (With Drift's Guillaume Cabane). The summary for this episode is: On today's episode of #Growth, host Matt Bilotti and Drift's VP of Growth, Guillaume Cabane, answer the million dollar question – when to make your first growth hire (and how). Here are a few hints: Make sure you've found product-market fit, a proven way for people to buy your product and a true customer base. Growth teams are the most effective when they're able to reduce friction in your acquisition funnel. If there's no funnel...you don't need a growth person. So before even making your first hire, be sure to establish demand and educate the market about your offering. Also in this episode – how growth teams should communicate with other areas of the business, setting up feedback loops, goal sharing and more.

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On today's episode of #Growth, host Matt Bilotti and Drift's VP of Growth, Guillaume Cabane, answer the million dollar question – when to make your first growth hire (and how). Here are a few hints: Make sure you've found product-market fit, a proven way for people to buy your product and a true customer base. Growth teams are the most effective when they're able to reduce friction in your acquisition funnel. If there's no funnel...you don't need a growth person. So before even making your first hire, be sure to establish demand and educate the market about your offering. Also in this episode – how growth teams should communicate with other areas of the business, setting up feedback loops, goal sharing and more.