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Episode 25  |  29:39 min

Here's How A Beloved Local Brand Successfully Applied Growth Principles To Retail (With Facebook's Lauryn Isford)

Episode 25  |  29:39 min  |  11.26.2019

Here's How A Beloved Local Brand Successfully Applied Growth Principles To Retail (With Facebook's Lauryn Isford)

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This is a podcast episode titled, Here's How A Beloved Local Brand Successfully Applied Growth Principles To Retail (With Facebook's Lauryn Isford). The summary for this episode is: Most growth conversations out there are focused on software...but what about retail? In this conversation, Matt chats with Lauryn Isford (currently on Facebook's Internet.org growth team) who spent some time at Blue Bottle Coffee when they took on spinning up an e-commerce presence. They talk all about how Blue Bottle Coffee approached this expansion opportunity, measured, made decisions, and doubled down on growth levers along the way. Tune in to hear what lessons Lauryn picked up from that experience and what her views are around the future of the retail > e-commerce space.
Most growth conversations out there are focused on software...but what about retail? In this conversation, Matt chats with Lauryn Isford (currently on Facebook's Internet.org growth team) who spent some time at Blue Bottle Coffee when they took on spinning up an e-commerce presence. They talk all about how Blue Bottle Coffee approached this expansion opportunity, measured, made decisions, and doubled down on growth levers along the way. Tune in to hear what lessons Lauryn picked up from that experience and what her views are around the future of the retail > e-commerce space.

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