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Episode 22  |  37:55 min

The 8 Most Important Psychological Principles That Growth Teams Should Know (With Growth.Design's Dan Benoni and Louis-Xavier Lavallee)

Episode 22  |  37:55 min  |  11.26.2019

The 8 Most Important Psychological Principles That Growth Teams Should Know (With Growth.Design's Dan Benoni and Louis-Xavier Lavallee)

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This is a podcast episode titled, The 8 Most Important Psychological Principles That Growth Teams Should Know (With Growth.Design's Dan Benoni and Louis-Xavier Lavallee). The summary for this episode is: Understanding the core psychological drivers behind the humans using your product can supercharge your growth. And you’re definitely leaving money and product usage on the table if you’re not employing them. So on this episode of Growth (recorded live at HYPERGROWTH Boston), Matt sits downs with Dan Benoni and Louis-Xavier Lavallee, founders of Growth.Design, to talk through some foundational principles of psychology – like mental models, priming, and dark patterns – that will help you design and run better experiments. You'll get a rundown of what each principle means, examples of how other companies are using them, and suggestions for how you can test them out in your next growth experiment.
Understanding the core psychological drivers behind the humans using your product can supercharge your growth. And you’re definitely leaving money and product usage on the table if you’re not employing them. So on this episode of Growth (recorded live at HYPERGROWTH Boston), Matt sits downs with Dan Benoni and Louis-Xavier Lavallee, founders of Growth.Design, to talk through some foundational principles of psychology – like mental models, priming, and dark patterns – that will help you design and run better experiments. You'll get a rundown of what each principle means, examples of how other companies are using them, and suggestions for how you can test them out in your next growth experiment.

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