Drift

Blitzscaling, the book, was introduced in 2018 and built upon principles that Chris Yeh and Reid Hoffman developed over decades of working in tech and startups. In this episode, Matt sits down with Chris and talks all about how the COVID-19 pandemic have impacted the principles of blitzscaling. We cover what is different, what is the same, and what people in any type of growth role can be thinking about as the world continues to shift around us.


Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends! You can connect with Matt and Chris on Twitter at @MattBilotti, @chrisyeh, & @HYPERGROWTH_pod

Chris Yeh is the co-author, along with Reid Hoffman, of Blitzscaling, the book that explains how to build world-changing companies like Amazon, Alibaba, and Airbnb in record time.

A writer, investor, and entrepreneur, Chris has had a ringside seat in the world of startups and scaleups since 1995. His books help founders, venture capitalists, corporate leaders, policymakers, and everyday people better understand how the internet has changed the way we work together to build amazing organizations.

Hundreds of companies, from garage-dwelling startups to Fortune 50 titans have tapped his knowledge and insights to accelerate and transform their businesses.

Chris Yeh

Co-author of Blitzscaling and co-founder of the Global Scaling Academy

Blitzscaling In The Age Of A Pandemic (With Chris Yeh, Co-author of Blitzscaling)

Rachael Tiow, the director of ABM and lifecycle marketing at Auth0, has spent three years building an account-based marketing team from the ground up. Now, she's ready to share what she's learned to help you think about what makes a successful ABM strategy at your organization. Whether you have an existing ABM strategy, or you're thinking about implementing one for the first time at your organization, Rachael shares tips applicable to both. Hear her thoughts on a one-to-one vs. one-to-many ABM approach, her four components to any successful ABM strategy, and how to adapt ABM strategies to market shifts. Like this episode? Be sure to subscribe, leave a ⭐️⭐️⭐️⭐️⭐️⭐️&nbsp; review, and share the pod with your friends! You can connect with Matt and Rachael on Twitter at @MattBilotti, @rachael_tiow, and @DriftPodcasts.

Rachel Tiow

Director of ABM and Lifecycle Marketing, Auth0

The director of ABM and Lifecycle Marketing at Auth0 outlines what every company should consider when implementing an ABM strategy. 


What Makes a Successful ABM Strategy? (Rachael Tiow, Auth0)

Rachael Tiow: What Makes a Successful ABM Strategy?

Rachael Tiow, the director of ABM and lifecycle marketing at Auth0, has spent three years building an account-based marketing team from the ground up. Now, she's ready to share what she's learned to help you think about what makes a successful ABM strategy at your organization. 


New year, new growth strategy? It doesn't have to be. In the first episode of 2022, Matt shares his eight tips for executing a strong growth strategy in the new year. Hint: It doesn't involve reinventing the wheel. Like this episode? Be sure to subscribe, leave a ⭐️⭐️⭐️⭐️⭐️⭐️&nbsp; review, and share the pod with your friends! You can connect with Matt on Twitter at @MattBilotti and the Drift Podcast Network at @DriftPodcasts.

Matt Bilotti, senior product lead at Drift, shares his opinion on the first steps a growth team should take in the new year.


The First 8 Activities to Do with Your Growth Team in 2022

New year, new growth strategy? It doesn't have to be. 
In the first episode of 2022, Matt shares his eight tips for executing a strong growth strategy in the new year. Hint: It doesn't involve reinventing the wheel.


We've talked about what it takes to implement a product-led growth model at companies, but what about a sales-led growth model? In this episode, Holly Chen, the founder, chief marketing officer, and growth advisor of ExponentialX -- a Growth and Marketing Advisory and Coaching Collective -- takes us through this inverse approach. Holly has led growth at companies like Google and Slack and now sits on the boards of fast-growing companies ServiceNow and Workstream HQ. Through all of these roles, she's seen companies go from a product-led growth model to a sales-led growth model, and the inverse. So what makes a transition between models successful? How do you set your team up for success in either model? Holly answers these questions and more over the next 27 minutes. Like this episode? Be sure to subscribe, leave a ⭐️⭐️⭐️⭐️⭐️⭐️&nbsp; review, and share the pod with your friends! You can connect with Matt and Holly on Twitter at @MattBilotti and @HollyNY, and the Drift Podcast Network at @DriftPodcasts.

Award-winning Growth and Marketing Advisor with 15+ years of experience in marketing strategy, growth strategies, growth marketing, product-led growth, management consulting, connecting Product and Marketing teams at startups and large corporations like Slack, Google, Gucci, Deloitte Consulting, A.T. Kearney, Loom, Miro, nTopology.

Holly Chen

Founder & CMO, ExponentialX

Slack, Google, and Loom veteran Holly Chen walks through what it takes to transition a company from a product-led growth model to a sales-led growth model.


How to Scale from a Product-Led to Sales-Led Growth Model (with Holly Chen of ExponentialX)

Holly Chen, ExponentialX: How to Scale from a Product-Led to Sales-Led Growth Model

We've talked about what it takes to implement a product-led growth model at companies, but what about a sales-led growth model? In this episode, Holly Chen, the founder, chief marketing officer, and growth advisor of ExponentialX -- a Growth and Marketing Advisory and Coaching Collective -- takes us through this inverse approach. 



The world of non-fungible tokens (NFTs) is growing fast, but why? In this episode, host Matt Bilotti extracts eight growth tactics he sees NFT communities using, and he puts them into context for all growth experts to leverage in their own businesses. Like this episode? Be sure to subscribe, leave a ⭐️⭐️⭐️⭐️⭐️⭐️&nbsp; review, and share the pod with your friends! You can connect with Matt Bilotti on Twitter at @MattBilotti, and the Drift Podcast Network at @DriftPodcasts.

Host Matt Bilotti talks through eight plays growth experts can steal from the world of NFTS (non-fungible tokens).


8 Plays Growth Experts Can Steal from the World of NFTs

Steal These 8 NFT Plays

The world of non-fungible tokens (NFTs) is growing fast, but why? On this episode, host Matt Bilotti extracts eight growth tactics he sees NFT communities using, and he puts them into context for all growth experts to leverage in their own businesses.


Wondering what the secret is to converting more of your homepage visitors with video? Danielle Diamond, of Epiq media, has figured it out, and she's sharing her learnings in this episode. Danielle was an early Drifter before she went on to work at agencies whose clients included Warner Brothers, ABC, and FabFitFun. Now, she's the founder of EpiqMedia - a creative team that focuses on content for B2B marketing serving clients like SNL, Oreo, and InVisalign. In this episode, Danielle talks with Matt about what video production should look like at every stage of the funnel, the importance of being human in B2B marketing, and the strategies she's used to increase homepage conversions by 40%. Like this episode? Be sure to subscribe, leave a ⭐️⭐️⭐️⭐️⭐️⭐️&nbsp; review, and share the pod with your friends! You can connect with Matt Bilotti and Danielle on Twitter at @MattBilotti, @dhopdiamond, and @DriftPodcasts.

Danielle Diamond, founder of Epiq Media, shares her secrets to converting site visitors through video.


How to Increase Your Homepage's Conversion Rate by 40% with Video (w/ Danielle Diamond, Epiq Media)

How to Increase Your Homepage's Conversion Rate by 40% with Video

Wondering what the secret is to converting more site visitors with video? Danielle Diamond, of Epiq media, has figured it out, and she's sharing her learnings in this episode.


Connor Gross sold his first company for seven figures when he was in college. A year later, he's co-founded another company, Respoke Collections, and advises e-commerce companies on how they can level up their strategy. In this episode, Connor takes Matt through the three stages of the e-commerce funnel and shares the strategies he's found most successful in getting both top-of-funnel ads and post-purchase upsells to convert. Like this episode? Be sure to subscribe, leave a ⭐️⭐️⭐️⭐️⭐️⭐️&nbsp; review, and share the pod with your friends! You can connect with Matt Bilotti and Connor on Twitter at @MattBilotti, @c-gro, and @DriftPodcasts.

I'm obsessed with starting new things.
The biggest thing so far has been Cardly. An FBA business my partner and I scaled to $1M+ per year before selling in 2020.
Now I'm working on a few new e-commerce projects. The main one is Respoke Collection (Respokecollection.com) and I'm also growing a podcast, The Next Generation (thenextgenerationpodcast.com) where we interview entrepreneurs in their 20's.

Connor Gross

Co-Founder, Respoke Collection

Young entrepreneur shares his secrets to e-commerce success.


E-commerce Funnel Metrics (w/ Connor Gross, co-founder, Respoke Collection)

E-commerce Funnel Metrics

Connor Gross sold his first company for seven figures when he was in college.
A year later, he's co-founded another company, Respoke Collections, and advises e-commerce companies on how they can level up their strategy.
In this episode, Connor takes Matt through the three stages of the e-commerce funnel and shares the strategies he's found most successful in getting both top-of-funnel ads and post-purchase upsells to convert. 


“Growth” has inundated the tech scene, but for many of us, it’s really just a phrase (and few can actually explain what it means). Drift’s Senior Product Lead, Matt Bilotti, is tired of just nodding and smiling at the term. So every other Wednesday, he meets with other growth experts for 30 minutes to learn how they drive revenue through all sorts of growth strategies, tactics, and channels. Tune in for insights from companies like Shopify, Disney+, and Github.

Blitzscaling In The Age Of A Pandemic (With Chris Yeh, Co-author of Blitzscaling)

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Today's Host

Matt Bilotti

Today's Guests

Chris Yeh

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