Episode Thumbnail
Episode 14  |  19:28 min

The Best, Most Contextual Acquisition Campaign I’ve Ever Seen (With Nextdoor's Dan Laufer)

Episode 14  |  19:28 min  |  09.10.2019

The Best, Most Contextual Acquisition Campaign I’ve Ever Seen (With Nextdoor's Dan Laufer)

00:00
00:00
This is a podcast episode titled, The Best, Most Contextual Acquisition Campaign I’ve Ever Seen (With Nextdoor's Dan Laufer). The summary for this episode is: On this episode of Growth, Matt sits down with Dan Laufer, the Director of Growth & Partnerships at Nextdoor – and he's also the person behind what Matt calls the best, most contextual acquisition campaign he has ever seen. We asked Dan to share some background on the campaign – where the idea came from, how they got it up and running, and how the team has optimized it over the last seven years. Want to know what Dan says how to figure out the right offer (and the right channel) for an acquisition campaign? Listen to the full episode.
On this episode of Growth, Matt sits down with Dan Laufer, the Director of Growth & Partnerships at Nextdoor – and he's also the person behind what Matt calls the best, most contextual acquisition campaign he has ever seen. We asked Dan to share some background on the campaign – where the idea came from, how they got it up and running, and how the team has optimized it over the last seven years. Want to know what Dan says how to figure out the right offer (and the right channel) for an acquisition campaign? Listen to the full episode.

More Episodes

What A Good First Growth Hire Looks Like (With Hila Qu, VP of Growth at GitLab)

Why Your Attempts At PLG Aren't Working (With Morgan Brown, VP of Growth at Shopify and Laura Borghesi, VP of Growth at ClassPass))

How to Think About Intent Data for Your Marketing & Growth Campaigns (with Kate Athmer, VP of Growth at Bombora)

What's The Difference Between a Growth Product Manager and a Regular Product Manager?

Growth in Places of Ambiguity (W/ Morgan Brown, VP of Growth at Shopify and Thibault Imbert, VP of Growth at GitHub)

Getting Back To Fundamentals on an Often Overlooked Growth Channel...Email! (w/ Ilona Abramova, VP of Operations at AppSumo)