How To Set Goals For Your Growth Team

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This is a podcast episode titled, How To Set Goals For Your Growth Team. The summary for this episode is: Setting goals is hard. And setting goals for your growth team is no exception. So on this episode, Matt shares an inside look at how Drift's growth team thinks about goal setting – including why it's important to get alignment on strategy, how to measure the actual impact of a team, and the role failure plays in goal setting.

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Setting goals is hard. And setting goals for your growth team is no exception. So on this episode, Matt shares an inside look at how Drift's growth team thinks about goal setting – including why it's important to get alignment on strategy, how to measure the actual impact of a team, and the role failure plays in goal setting.