Drift

I recently came across a blog article titled "From 169 Customers to 8,266 in 28 Days: How Frase Built the Biggest AppSumo Launch Ever" and knew I had to have someone from that team join me on the podcast. In this episode, we break down the approach, execution, and lasting impact of what was a true 10x (and more in some cases) experiment. Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends! You can connect with Matt Bilotti and Hatt Hurley on Twitter at @MattBilotti, @matt_h_hurley, &amp; @DriftPodcasts

Dissecting A Successful 10x Growth Experiment (With Matt Hurley, Director of Growth At Frase)

We're throwing it back to one of the most interesting episodes of the show. In 2019 Nationbuilder's then VP of Customer Success and Growth Marketing, Annie Mosbacher, and Director of Product, Jason Meer, sat down with Matt to tell him about a time when they created a brilliant customer use case out of negative customer behavior. Find out how Annie and Jason worked together to roll out a new use case that helped NationBuilder decrease churn and increase upsell and reactivation potential. And make sure to tune back into Growth for a new episode with Annie all about her new role advising other companies on growth strategies coming soon! Like this episode? Be sure to subscribe, leave a ⭐️⭐️⭐️⭐️⭐️⭐️&nbsp; review, and share the pod with your friends! You can connect with Matt Bilotti, Annie Mosbacher and Annie Meer on Twitter at @MattBilotti, @AnnieMosbacher, @jasonmeer, and @DriftPodcasts.

Jason Meer

Growth Lead, Whisk.com

Annie Mosbacher

Co-Founder & Chief Strategy Officer, Decoded Strategies

VP of Customer Success and VP of Product share how they turned negative customer behavior into positive customer outcomes.


[Rebroadcast] Building A New Use Case To Unlock A Growth Lever (With Annie Mosbacher And Jason Meer)

Building A New Use Case To Unlock A Growth Lever

In 2019 Nationbuilder's then VP of Customer Success and Growth Marketing, Annie Mosbacher, and Director of Product, Jason Meer, sat down with Matt to tell him about a time when they created a brilliant customer use case out of negative customer behavior. Find out how Annie and Jason worked together to roll out a new use case that helped NationBuilder decrease churn and increase upsell and reactivation potential.


In order to be a growth marketer, there's some key language you should know and tactics you should master. But you don't have to learn them all at once. In this episode Shopify's VP of Growth, Morgan Brown, and Director of Growth, Lindsay Craig, explain what the skills are that make up a successful growth marketer, and how they've learned them along the way. Like this episode? Be sure to subscribe, leave a ⭐️⭐️⭐️⭐️⭐️⭐️&nbsp; review, and share the pod with your friends! You can connect with Matt Bilotti, Lindsay Craig and Morgan Brown on Twitter at @MattBilotti, @_LindsayCraig, @morganb, and @DriftPodcasts

Lindsay Craig

Director of Growth, Shopify

Morgan Brown

VP of Growth, Shopify

In order to be a growth marketer, there's some key language you should know and tactics you should master. But you don't have to learn them all at once. In this episode Shopify's VP of Growth, Morgan Brown, and Director of Growth, Lindsay Craig, explain what the skills are that make up a successful growth marketer, and how they've learned them along the way.



Top Marketing Skills You Need to Know in Order to Master Growth (w/ Morgan Brown & Lindsay Craig of Shopify)

Top Marketing Skills You Need to Know in Order to Master Growth

Startup programs are becoming more and more popular in SaaS, but they aren't always thought of from the perspective of a growth strategy, and because of that, they're not always used and measured to their maximum potential. Brianne Kimmel built out the startups program at Zendesk before founding Worklife Ventures. In this episode, she and Matt Bilotti, who manages Drift's startup program, debunk the myths surrounding the programs, discuss what makes a good startup program good, and how you should align your program to take the weight OFF of your sales team. Whether your company has an existing startup program, or is thinking of starting one, this episode is a must listen. Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends! You can connect with Matt Bilotti on Twitter at @MattBilotti, @briannekimmel, and @DriftPodcasts

Startup programs are becoming more and more popular in SaaS, but they aren't always thought of from the perspective of a growth strategy, and because of that, they're not always used and measured to their maximum potential. Brianne Kimmel built out the startups program at Zendesk before founding Worklife Ventures. In this episode, she and Matt Bilotti, who manages Drift's startup program, debunk the myths surrounding the programs, discuss what makes a good startup program good, and how you should align your program to take the weight OFF of your sales team. Whether your company has an existing startup program, or is thinking of starting one, this episode is a must listen.


Building a Startups Program (w/ Brianne Kimmel, Founder & Manager Partner of Worklife Ventures)

Building a Startups (w/ Brianne Kimmel, Worklife Ventures)

Most companies have 5-15 advisors. But Sendoso...they've got hundreds! In this episode, Kris Rudeegraap, the CEO and co-founder of Sendoso, explains why he chose to have so many advisors, why they're all equity advisors, how he leverages them as a growth channel, and how he manages such a large network. Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends! You can connect with Matt and Kris on Twitter at @MattBilotti, @rudeegraap, and @DriftPodcasts

Kris Rudeegraap

CEO & Co-Founder, Sendoso

Most companies have 5-15 advisors. But Sendoso...they've got hundreds! In this episode, Kris Rudeegraap, the CEO and co-founder of Sendoso, explains why he chose to have so many advisors, why they're all equity advisors, how he leverages them as a growth channel, and how he manages such a large network.


Leveraging Your Network as a Growth Channel (w/ Kris Rudeegraap, CEO and Co-Founder of Sendoso)

Leveraging Your Network as a Growth Channel (w/ Kris Rudeegraap from Sendoso)

Have you ever tried to grow your product's user base through the system of another product? What about build your product from scratch on top of another product's ecosystem? Ankith Harathi did both with his two products, Marlo and Macro. In this episode, Matt and Ankith discuss what that process looked like, growth clusters, optimizing for feedback, and the three core decisions Ankith and his co-founder, John Keck, made that turned Macro into a conversation topic at the start of all meetings. Like this episode? Be sure to subscribe, leave a ⭐️⭐️⭐️⭐️⭐️⭐️&nbsp; review, and share the pod with your friends! You can connect with Matt Bilotti, Lindsay Craig and Morgan Brown on Twitter at @MattBilotti, @_LindsayCraig, @morganb, and @DriftPodcasts

Ankith Harathi

CEO & Co-Founder, Macro

Have you ever tried to grow your product's user base through the system of another product? What about build your product from scratch on top of another product's ecosystem? Ankith Harathi did both with his two products, Marlo and Macro.


The Do's and Don'ts of Building Products on Top of Existing Ecosystems (w/ Ankith Harathi of Macro)

The Do's and Don'ts of Building on Top of Existing Ecosystems (w/ Ankith Harathi of Macro)

Have you ever tried to grow your product's user base through the system of another product? What about build your product from scratch on top of another product's ecosystem? Ankith Harathi did both with his two products, Marlo and Macro. In this episode, Matt and Ankith discuss what that process looked like, growth clusters, optimizing for feedback, and the three core decisions Ankith and his co-founder, John Keck, made that turned Macro into a conversation topic at the start of all meetings. Like this episode? Be sure to subscribe, leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review, and share the pod with your friends! You can connect with Matt Bilotti, Lindsay Craig and Morgan Brown on Twitter at @MattBilotti, @_LindsayCraig, @morganb, and @DriftPodcasts


What the heck is a PQL? And how is one of the best tech companies out there implementing it? While it stands for product qualified lead, what that actually means is a little different for every company. In this episode, VP of Growth Thibault Imbert and senior director of revenue marketing, Morgan Palomares, of GitHub, explain how they define a product qualified lead, how they are implementing the mindset and workflows at Github, and how they plan to measure success. Like this episode? Be sure to subscribe, leave a ⭐️⭐️⭐️⭐️⭐️⭐️&nbsp; review, and share the pod with your friends! You can connect with Matt Bilotti, and Thibault Imbert on Twitter at @MattBilotti, @thibault_imbert, and @DriftPodcasts, and Morgan Palomares on LinkedIn

Thibault Imbert

VP of Growth, GitHub

Morgane Palomares

Senior Director Revenue Marketing, GitHub

What the heck is a PQL? And how is one of the best tech companies out there implementing it? While it stands for product qualified lead, what that actually means is a little different for every company. In this episode, VP of Growth Thibault Imbert and senior director of revenue marketing, Morgane Palomares, of GitHub, explain how they define a product qualified lead, how they are implementing the mindset and workflows at Github, and how they plan to measure success.


Learning GitHub’s Approach to Implementing Product Qualified Leads (w/ Thibault Imbert & Morgane Palomares of GitHub)

Learning GitHub’s Approach to Implementing Product Qualified Leads (w/ Thibault Imbert & Morgane Panda)

What the heck is a PQL? And how is one of the best tech companies out there implementing it? While it stands for product qualified lead, what that actually means is a little different for every company. In this episode, VP of Growth Thibault Imbert and senior director of revenue marketing, Morgan Palomares, of GitHub, explain how they define a product qualified lead, how they are implementing the mindset and workflows at Github, and how they plan to measure success.


What is growth and growth marketing anyway? This is the podcast where we figure it all out together. On Growth, hosted by Drift’s Matt Bilotti, each episode is a deep dive into a specific growth tactic, strategy, or approach. Together, we'll learn via exclusive interviews with top growth experts on topics such as how to run and optimize experiments, test out new channels, build onboarding that works, and so much more. Catch a new episode of Growth every other Wednesday right here.

Growth with Matt Bilotti

Dissecting A Successful 10x Growth Experiment (With Matt Hurley, Director of Growth At Frase)

Dissecting A Successful 10x Growth Experiment (With Matt Hurley, Director of Growth At Frase)

More Episodes

[Rebroadcast] Building A New Use Case To Unlock A Growth Lever (With Annie Mosbacher And Jason Meer)

Top Marketing Skills You Need to Know in Order to Master Growth (w/ Morgan Brown & Lindsay Craig of Shopify)

Building a Startups Program (w/ Brianne Kimmel, Founder & Manager Partner of Worklife Ventures)

Leveraging Your Network as a Growth Channel (w/ Kris Rudeegraap, CEO and Co-Founder of Sendoso)

The Do's and Don'ts of Building Products on Top of Existing Ecosystems (w/ Ankith Harathi of Macro)

Learning GitHub’s Approach to Implementing Product Qualified Leads (w/ Thibault Imbert & Morgane Palomares of GitHub)