Drift

I recently came across a blog article titled "From 169 Customers to 8,266 in 28 Days: How Frase Built the Biggest AppSumo Launch Ever" and knew I had to have someone from that team join me on the podcast. In this episode, we break down the approach, execution, and lasting impact of what was a true 10x (and more in some cases) experiment. Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends! You can connect with Matt Bilotti and Hatt Hurley on Twitter at @MattBilotti, @matt_h_hurley, &amp; @DriftPodcasts

Dissecting A Successful 10x Growth Experiment (With Matt Hurley, Director of Growth At Frase)

This is a question I hear all the time. In this episode, I break down some of the ownership, skill set, and strategic differences between operating in a growth-focused product manager role vs. a classic product management role on a product team. Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends! You can connect with Matt Bilotti on Twitter at @MattBilotti and @DriftPodcasts

This is a question I hear all the time. In this episode, I break down some of the ownership, skill set, and strategic differences between operating in a growth-focused product manager role vs. a classic product management role on a product team. 


What's The Difference Between a Growth Product Manager and a Regular Product Manager?

Joined by two of the most well respected folks in the growth space, this episode is an honest take on how even the best make progress in situations of high ambiguity. There's a strong narrative that exists that drives people to focus too much having perfect data to make decisions, building an explicit system before getting started with growth, and so much more. In this episode, Morgan Brown (VP of Growth at Shopify + Author of Hacking Growth), Thibault Imbert (VP of Growth at Github and most recently was Director of Growth at Adobe for 4 years), and Matt give listeners a look into how to cut through the noise of a perfect system and find ways to make an impact. And how it's okay when things get a bit messy. Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends! You can connect with Matt Bilotti, Morgan Brown, and Thibault Imbert on Twitter at @MattBilotti, @morganb, @thibault_imbert, and @DriftPodcasts

Joined by two of the most well respected folks in the growth space, this episode is an honest take on how even the best make progress in situations of high ambiguity. There's a strong narrative that exists that drives people to focus too much having perfect data to make decisions, building an explicit system before getting started with growth, and so much more. In this episode, Morgan Brown (VP of Growth at Shopify + Author of Hacking Growth), Thibault Imbert (VP of Growth at Github and most recently was Director of Growth at Adobe for 4 years), and Matt give listeners a look into how to cut through the noise of a perfect system and find ways to make an impact. And how it's okay when things get a bit messy. Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends! You can connect with Matt Bilotti, Morgan Brown, and Thibault Imbert on Twitter at @MattBilotti, @morganb, @thibault_imbert, and @HYPERGROWTH_pod


Growth in Places of Ambiguity (W/ Morgan Brown, VP of Growth at Shopify and Thibault Imbert, VP of Growth at GitHub)

Email. Decades after showing up as a core channel for brands and companies to communicate with leads and customers, it been making a bit of a resurgence lately as a growth channel. While (basically) every company does email in some way, and it's always been important, we're seeing companies and individuals build huge followings via newsletters (and even becoming acquisition targets as a result). In this episode Ilona Abramova, VP of Operations at AppSumo, breaks down the fundamentals around email: how to approach it, what works, and what doesn't. Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends! You can connect with Matt Bilotti and Ilona Abramova on Twitter at @MattBilotti &amp; @DriftPodcasts

Email. Decades after showing up as a core channel for brands and companies to communicate with leads and customers, it been making a bit of a resurgence lately as a growth channel. While (basically) every company does email in some way, and it's always been important, we're seeing companies and individuals build huge followings via newsletters (and even becoming acquisition targets as a result). In this episode Ilona Abramova, VP of Operations at AppSumo, breaks down the fundamentals around email: how to approach it, what works, and what doesn't. 


Getting Back To Fundamentals on an Often Overlooked Growth Channel...Email! (w/ Ilona Abramova, VP of Operations at AppSumo)

Bird is a classic example of a company with a complicated two-sided marketplace that achieved explosive growth. While spending two years on the growth team at Bird, a rentable scooter company, Declan Bond Schweitzer helped execute growth strategies and tactics in different markets on both the supply &amp; demand side of the business. In this episode, we talk about some of the core lessons learned with tons of great examples of what they did on the team there.&nbsp;Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends! You can connect with Matt Bilotti on Twitter at @MattBilotti &amp; @DriftPodcasts

Bird is a classic example of a company with a complicated two-sided marketplace that achieved explosive growth. While spending two years on the growth team at Bird, a rentable scooter company, Declan Bond Schweitzer helped execute growth strategies and tactics in different markets on both the supply & demand side of the business. In this episode, we talk about some of the core lessons learned with tons of great examples of what they did on the team there. 


What Growth Tactics Look Like In A Two Sided Marketplace: Lessons Learned At Bird (with Declan Bond Schweitzer, VP Growth at Albert)

Will has had a storied career across tons of cool companies (Disney, Twitch, Dropbox, Etsy, Ebay, Oscar Health, and more), where he's worked on many different aspects of growth. Throughout the years, he's seen the growth role from many different perspective and watched it evolve and change over time. In this episode he shares insights on where growth has come from, how different parts of the role have been commoditized, and what we can expect of the growth function in coming years. Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends! You can connect with Matt Bilotti &amp; Will on Twitter at @MattBilotti @williamwaiwong, &amp; @DriftPodcasts

Will has had a storied career across tons of cool companies (Disney, Twitch, Dropbox, Etsy, Ebay, Oscar Health, and more), where he's worked on many different aspects of growth. Throughout the years, he's seen the growth role from many different perspective and watched it evolve and change over time. In this episode he shares insights on where growth has come from, how different parts of the role have been commoditized, and what we can expect of the growth function in coming years. Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends! You can connect with Matt Bilotti & Will on Twitter at @MattBilotti @williamwaiwong, & @DriftPodcasts


How The Growth Role Has Evolved And Will Continue To Do So (With Will Wong, VP Lifecycle at Disney+ & ESPN+)

Going from nothing to a fully functional growth team is an experiment in and of itself. In this episode, Matt is joined by Melissa Tan, who is a growth advisor at places like Grammarly, Canva and has held growth roles at Dropbox and others. Having an eye into some of the best performing growth teams out there, she's seen what works and what doesn't. We talk through everything from deciding if a product-led growth is right for you, setting goals, hiring and building that team, getting that team rolling, and how to evolve it over time. Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends! You can connect with Matt Bilotti on Twitter at @MattBilotti &amp; @DriftPodcasts

How To Build A Product-Led Growth Team From Start To Finish (With Melissa Tan, Growth Leader & Advisor)

What is growth and growth marketing anyway? This is the podcast where we figure it all out together. On Growth, hosted by Drift’s Matt Bilotti, each episode is a deep dive into a specific growth tactic, strategy, or approach. Together, we'll learn via exclusive interviews with top growth experts on topics such as how to run and optimize experiments, test out new channels, build onboarding that works, and so much more. Catch a new episode of Growth every other Wednesday right here.

Dissecting A Successful 10x Growth Experiment (With Matt Hurley, Director of Growth At Frase)

Dissecting A Successful 10x Growth Experiment (With Matt Hurley, Director of Growth At Frase)

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