How to Think About Intent Data for Your Marketing & Growth Campaigns (with Kate Athmer, VP of Growth at Bombora)

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This is a podcast episode titled, How to Think About Intent Data for Your Marketing & Growth Campaigns (with Kate Athmer, VP of Growth at Bombora). The summary for this episode is: <p>Data has always been a tool in the growth/marketing toolkit. In the last few years, intent data has become a more and more popular set of information to leverage to drive better results. In this episode, Matt chats with Kate Athmer, VP of Growth at Bombora, about how teams should think about intent data, mistakes she often sees, and other tips and tricks on how to leverage it.</p><p><br></p><p><span style="color: rgb(3, 28, 51);">Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends! You can connect with Matt Bilotti on Twitter at @MattBilotti and </span><span style="color: rgb(91, 112, 131);">@DriftPodcasts</span></p>

DESCRIPTION

Data has always been a tool in the growth/marketing toolkit. In the last few years, intent data has become a more and more popular set of information to leverage to drive better results. In this episode, Matt chats with Kate Athmer, VP of Growth at Bombora, about how teams should think about intent data, mistakes she often sees, and other tips and tricks on how to leverage it.

Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends! You can connect with Matt Bilotti on Twitter at @MattBilotti and @DriftPodcasts